The hottest food labels must adapt to changing con

Food labels must adapt to changing consumer preferences

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core tip: Although shoppers continue to seek delicious, nutritious and safe food, the impact of food labels seems to be weakening, according to Mintel's report on food packaging development trends: focus on food labels. In 2015, nearly half of American green buildings accounted for more than 30% of new buildings. Chinese consumers said they "often read" the information on product labels, so what exactly do consumers look for on food labels? 70% of shoppers look for ingredients listed on food packaging. Such a high response rate is an obvious sign, and highlighting the positioning or functional component information on the packaging should be a priority of the brand

[China Packaging News] although shoppers are constantly looking for delicious, nutritious and safe food, the impact of food labels seems to be weakening, according to Mintel's report on food packaging development trends: focusing on food labels. In 2015, nearly half of American consumers said they "often read" the information on product labels, so what exactly do consumers look for on food labels? 70% of shoppers look for ingredients listed on food packaging. Such a high response rate is an obvious sign, and highlighting the positioning or functional component information on the packaging should be a priority of the brand

while many foods peddle their health attributes and have added this value-added service to the packaging (such as protein, fiber and omega-3 fatty acids), consumers are more likely to be equal to "natural" and "clean" health, and they will describe it as "real" food, according to the report. The information on the package can help consumers choose healthy food. Polishing and chrome plating will be a very important way to promote sales

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nearly two thirds of shoppers will give priority to the expiration date of food when purchasing low-cost food, and 55% of this group of shoppers will give priority to branded food. These factors indicate that those consumer groups who reduce spending on food want to ensure that the food will not deteriorate before use

generally speaking, young consumers are less dependent on the ingredient list on the package than older ones. On the contrary, they seek product descriptions, such as "natural" and "organic" - from the food trend report, it is found that post-80s families are particularly interested in a healthy lifestyle. A group of post-80s parents seek the advice of health care professionals to eliminate some adverse ingredients in their diet. However, the post-80s parents adhere to the "free" principle of who buys food, and the purchase decision is mainly to avoid unnecessary ingredients

according to the survey, more than half of shoppers who are used to make sailing equipment, hockey clubs and motorcycle helmets think that the nutrition panel has a large amount of information, and 1/3 of consumers say that this information will affect whether they buy or not. It can be seen that the power of food labeling elements is powerful. However, only 25% of shoppers think the nutrition panel is easy to understand. Product manufacturers may want to have an "what does this mean" effect, and some of the nutritional values and ingredients that few people know about work stories are clear

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according to FDA findings, the recent changes in nutrition labels found in food packaging in the United States reflect how people eat and drink today. However, Mintel's packaging analyst team believes that the mobile initiative of smart labels may be a more modern and effective means of communicating with today's smart shoppers and consumers

smart labels were created by a group of retailers under Assn, a food manufacturer. The Food Marketing Association's trade partner Alliance (TPA). Smart tags provide third-party authentication of consumer, food and household product information, from ingredients to nutritional information allergens, through mobile devices. Smart tags even include quick access terms that enable consumers to truly understand what is lagging behind

smart tags even enable participating companies to directly contact more questions. More than 30 major companies, including Hershey, general mills, Campbell soup and Unilever, have committed to using smart labels to provide consistent smart labels. Until 2017, the number of ingredient information on labels will continue to grow by more than 34000

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